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Service
Marketing measured against revenue, not impressions.
SEO, paid advertising, social and content for businesses in Nepal and the United States. Tracking is set up and tested before the first rupee is spent, so cost per lead is something you can read rather than something we estimate.
What is included.
Marketing is not one service. A proposal that does not name these separately is hiding where the hours go.
Technical and on-page SEO
Local search for Nepal and the US
Google Search and Display advertising
Meta, Instagram and LinkedIn advertising
Social media management
Content writing and blogging
Landing pages and conversion rate work
Analytics, tracking and reporting
How we approach it.
Fix the tracking before the spend
Conversion tracking, analytics and tag manager configured and tested first, in accounts you own. Running campaigns without working attribution produces a receipt, not a result you can learn from.
Spend small until something works
We test a few angles at low budget, stop what does not convert, and put the money behind the one that does. Scaling a campaign nobody has validated is the most common way agencies burn a budget.
Report on money, not vanity
Cost per lead, cost per acquisition and which channel produced which enquiry. Impressions and reach are context at the bottom of the report, not the headline at the top.
What you actually end up with.
Three things most marketing retainers never quite hand over.
Tracking you can trust
Every form, call and checkout instrumented, tested and documented, inside analytics and ad accounts registered in your name rather than ours.
One channel that pays for itself
We would rather prove a single channel works and scale it than run five of them badly so the invoice looks busy.
A report a non-marketer can read
One page each month: what was spent, how many leads came in, what each cost, what changed and what happens next.
Common questions.
How long before SEO shows results?
Technical fixes and local search can move within weeks. Competitive rankings on commercial terms usually take four to six months of consistent work, and anyone promising page one in thirty days is either buying ads or misleading you. We will tell you at the start which of your terms are realistic and which are not worth chasing.
What is a sensible minimum ad budget?
Below a certain spend there is not enough data to learn anything, and the management fee eats the budget. We will tell you honestly if your budget is too small for paid ads to be worth running, and point you at SEO, content or outbound instead. Turning down a retainer we cannot make work is cheaper for both of us than proving it over six months.
Do you require a long contract?
Marketing retainers run month to month after an initial period long enough to set things up and gather data, usually three months. After that you can stop with notice, and the accounts, tracking and content stay with you because they were always in your name.
Tell us what a lead is worth to you.
That number decides which channels are worth running and which are not. It is usually the fastest way to a useful conversation.
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