More searches now end with an AI-generated answer. If your business isn't cited in those answers, you're invisible to a growing share of buyers. That's where AEO and GEO come in.
What are AEO and GEO?
Answer Engine Optimisation structures content to directly answer questions. Generative Engine Optimisation makes your brand more likely to be cited by AI models like Google's AI Overviews, ChatGPT and Perplexity.
1. Write answer-first content
Put a clear, concise answer in the first 1–2 sentences under each question-style heading, then expand.
2. Use clear structure
- Question-based H2s and H3s
- Lists, tables and step-by-step formats
- FAQ sections with FAQPage schema
3. Build a strong brand entity
Consistent Organization schema, sameAs social links, a detailed About page and mentions on trusted sites help AI understand who you are.
4. Show real expertise
Specific data, examples, author information and first-hand experience make content more citable.
5. Add llms.txt and allow AI crawlers
An llms.txt file summarises your site for AI systems. Make sure robots.txt doesn't block reputable AI crawlers you want to appear in.
6. Track AI visibility
Regularly check key questions in AI tools and monitor referral traffic from AI assistants in analytics.
Frequently asked questions
What is GEO in SEO?
Generative Engine Optimisation is the practice of making content more likely to be cited in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews.
Is traditional SEO still important with AI search?
Yes. AI tools often draw on pages that already rank well, so strong technical SEO and quality content remain essential.
What is llms.txt?
A plain-text file at your site root that describes your website and key pages for large language models.
