Nepal's digital marketing scene has exploded. From one-person "boosting" services to full agencies, the choice is overwhelming. Here are 12 checks to separate agencies that grow revenue from agencies that just post content.
1–3: Strategy comes first
- Do they ask about your business goals (leads, sales, admissions) before talking about posts?
- Do they audit your current marketing before quoting?
- Do they propose a channel mix (SEO, Meta, Google, TikTok, WhatsApp) based on your audience — not a fixed package?
4–6: Tracking and data
- GA4, Tag Manager, Meta Pixel and Conversions API set up properly.
- Leads tracked to source — you know which campaign produced each enquiry.
- You own the ad accounts, pages and data — always.
7–9: Creative that converts
- Short-form video capability — reels and TikToks drive most reach today.
- Creative testing — multiple ad variations, not one poster a week.
- Landing pages that match the ads and load fast.
10–12: Reporting and accountability
- Monthly reports on business metrics — cost per lead, sales, ROAS — not just likes.
- Regular strategy calls with a real strategist.
- Clear pricing — management fee separate from ad spend.
Questions to ask in the first meeting
- "What results did you get for a business like mine?"
- "What will you do in the first 30 days?"
- "How will I know if it's working?"
Frequently asked questions
What does a digital marketing agency in Nepal do?
It plans and runs your online growth — SEO, social media, paid ads, content and email/WhatsApp marketing — and reports on leads and sales.
How much does a digital marketing agency cost in Nepal?
Fees depend on channels and content volume. Ad spend is usually separate and paid directly to Meta, Google or TikTok.
Should I own my Facebook ad account?
Yes. Always keep ownership of your ad accounts, pages, pixels and data, and give the agency partner access.
