"Boosting posts" is not paid marketing. Real performance marketing is a system: tracking, audiences, creative, landing pages and constant optimisation. Here's what the best paid marketing companies in Nepal do.
They track before they spend
Meta Pixel with Conversions API, GA4, Google Tag Manager and CRM integration are set up first — so every lead and sale is attributed to a campaign.
They structure campaigns by funnel stage
- Top of funnel: video views and reach to build audiences.
- Middle: engagement and traffic retargeting.
- Bottom: lead forms, messages and purchases.
They test creative relentlessly
Creative is the biggest lever in Meta and TikTok ads. Strong agencies test hooks, formats (reels, carousels, statics) and offers every week.
They choose the right platform
Google Search captures existing demand; Meta and TikTok create demand. Many businesses need both. Read Google Ads vs Facebook Ads in Nepal.
They fix what happens after the click
Fast landing pages, WhatsApp click-to-chat and instant lead follow-up often double results without increasing spend.
They report on money
Cost per lead, cost per acquisition and ROAS — not just impressions and likes.
Frequently asked questions
What is paid marketing?
Paid marketing (performance marketing or PPC) means running paid ads on platforms like Facebook, Instagram, Google, YouTube and TikTok to drive leads and sales.
Is boosting a post the same as running ads?
No. Boosting is a simplified option with limited targeting and objectives. Ads Manager campaigns offer better targeting, testing and conversion optimisation.
How do I measure paid ads performance?
Track cost per lead, cost per acquisition and return on ad spend (ROAS) using proper conversion tracking.
