Search behaviour in Nepal has changed. People search on mobile, use Google Maps for "near me" decisions, and increasingly get answers straight from AI tools. Here's how to win in 2026.
Fix the technical foundation
Your site must load fast on mobile data, be crawlable and use clean URLs. Aim for good Core Web Vitals, an XML sitemap, a correct robots.txt, HTTPS and structured data (schema.org) for your organisation, services, products and FAQs.
Dominate local SEO
- Fully complete your Google Business Profile with categories, services, photos and hours.
- Keep your name, address and phone consistent across directories.
- Ask happy customers for Google reviews — and reply to every one.
- Create location pages if you serve multiple cities.
Target keywords with intent
"Web development company in Nepal" or "SEO services Kathmandu" attract buyers; generic terms attract browsers. Map each important keyword to a dedicated, genuinely helpful page.
Publish content that answers real questions
Write about pricing, comparisons, process and local context. Honest, specific content (like "how much does a website cost in Nepal") earns links and trust.
Optimise for AI search (AEO/GEO)
AI engines cite pages that are clear, structured and authoritative. Use question-based headings, concise answers at the top, FAQ schema, author information and an llms.txt file that describes your site to AI crawlers.
Build authority the right way
Earn backlinks through partnerships, local media, industry associations and useful resources. Avoid cheap link packages — they can get you penalised.
Measure what matters
| Metric | Why it matters |
|---|---|
| Organic leads | Revenue impact |
| Keyword positions | Visibility trend |
| Click-through rate | Title and snippet quality |
| Core Web Vitals | User experience |
